# Dibs > Dibs is an AI engagement platform and B2C CRM that keeps customers coming back. It remembers every customer and conversation, follows up in the background, and helps teams rebook and retain repeat customers. Based in Singapore. Dibs is built for appointment- and relationship-driven businesses such as dental clinics, fitness and pilates studios, salons and wellness providers. Unlike a traditional CRM that stores records for staff to update, Dibs turns conversations into customer context and then drafts, schedules and sends the next best follow-up, with optional human approval before anything is sent. ## What Dibs does - Brings customer conversations into one view, starting with WhatsApp. - Builds personalised customer profiles and infers attributes (preferences, usual times) from conversations. - Spots rebooking and retention opportunities, such as inviting a customer back after several months. - Runs templated or custom workflows, with an approval step before messages are sent. - Handles multiple languages, including English, Malay and Tamil. - Provides an analytics dashboard, "Ask Dibs" AI assistant, and custom MCP/API connections. ## Pricing (SGD per month, billed monthly; about 10% off quarterly, 20% off yearly) - Starter: S$200 - single studios, 1 branch, 300 monthly engaged customers. - Growth: S$450 - 1-2 branches, 5 staff accounts, 1,000 monthly engaged customers. - Premium: S$600 - up to 5 branches, 15 staff accounts, 1,500 monthly engaged customers. - Enterprise: custom pricing for large organisations. - Extra packs of 100 engaged customers per month: S$90 (Starter), S$70 (Growth), S$60 (Premium). ## Links - [Home](https://www.usedibs.com/): product overview, pricing and FAQ - [Blog](https://www.usedibs.com/blog): product updates and guides